The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC Category: Public Service - Video / Television - Single
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1 Category: Public Service - Video / Television - Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup
Agency: R/GA London / London
Client: Google Category: Data & Human Experience / Data-Focused Design
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb Category: User Experience Design - Web / Utility
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
Polarica Delicatessen
Agency: Happy F&B / Gothenburg
Client: Polarica Category: Package Design / Product Line
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children Category: Public Service - Video / Television - Campaign
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision Category: Public Service - Video / Television - Campaign
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151134A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151135A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Group Switzerland / Zurich
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151228A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2015 Film Merit Award
Agency:
goodness Mfg. / Los Angeles
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Annual ID:
150462A
Award:
2015 Film Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Annual ID:
150709A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Annual ID:
150863A
Award:
2015 Film Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Annual ID:
151000A
Award:
2015 Film Merit Award
Agency:
Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Annual ID:
151011A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 UX / UI Merit Award
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150806A
Award:
2015 UX / UI Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150900A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150954A
Award:
2015 UX / UI Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150975A
Award:
2015 UX / UI Merit Award
Agency:
R/GA San Francisco / San Francisco
Client:
Airbnb
Title:
Airbnb Create
Category:
User Experience Design - Web / Utility
Annual ID:
150980A
Award:
2015 Design Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Annual ID:
150428A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Brand Installations
Annual ID:
150729A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiences / Brand Installations
Annual ID:
150867A
Award:
2015 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Annual ID:
151078A
Award:
2015 Design Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Annual ID:
151169A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Polarica
Title:
Polarica Delicatessen
Category:
Package Design / Product Line
Annual ID:
150500A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Arabica
Title:
Arabica
Category:
Package Design / Product Line
Annual ID:
150521A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Annual ID:
150194A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Annual ID:
150780A
Award:
2015 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Annual ID:
150804A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Annual ID:
150840A
Award:
2015 Branded Entertainment Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Annual ID:
151046A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\\Media Arts Lab / Los Angeles
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Annual ID:
151084A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWAToronto / Toronto
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Annual ID:
151094A
Award:
2015 Branded Entertainment Merit Award
Agency:
Thinkmodo / New York
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Annual ID:
151149A
Award:
2015 Intellectual Property Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150332A
Award:
2015 Intellectual Property Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150882A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Annual ID:
150549A
Award:
2015 Film Merit Award
Agency:
kbs+ / Toronto
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Annual ID:
150584A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Annual ID:
150958A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Cross-Platform Merit Award
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150218A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150290A
Award:
2015 Cross-Platform Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150458A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150732A
Award:
2015 Cross-Platform Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151026A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151115A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150299A
